Trading Time

At the end of the day what we ultimately do is trade our time for something else.  Time has value, in fact, perhaps “time” is our most valuable asset.  As you look at successful people, they’ve been able to maximize their time to produce the kinds of results they were trying to achieve. They figured out how to trade their time effectively and efficiently.

It’s no different for chiropractors.  We trade our time for training and education.   We trade our time learning how to run a successful business.  We trade our time for a thousand different things.

 An interesting observation is how we trade our time in our offices, when we’re waiting on the next patient to show up.  We’re either trading time for unrelated business activity, or business-related activity.  Let’s make an assumption, and if we are describing you, please keep reading, because we have some information for you that will make your time more valuable.

 Let’s assume you would rather be seeing patients, as opposed to waiting on the next one to come through the door.  Aside from the fact that more patients equal more income, you’ll probably agree that being busy is better than not being busy.

 There are many things that factor into your ability to have a “busy” practice. Love it or hate it, the financial capacity to afford care (whether via insurance or self-pay) is a primary consideration when it comes to people deciding to initiate or continue care at your office.

 Prior to Obama-Care (ACA) about 16-percent of the population was un-insured.  It’s about 8-percent now.  But being “insured” and having insurance that actually reduces an insureds’ financial burden are two different things.  

 Intending to improve health access for American’s and reduce their financial burden, the opposite has happened.  Now there are about 23-percent of Americans that are under-insured, burdened with high co-pays, deductibles, and limitations. Add that to the 8-percent with no insurance and you now have about one-third of the population without adequate insurance that pays for your services.  That’s a significant share of your market.

 Simply, if you don’t want empty patient slots in your day you need strategies to overcome the financial barriers.  This isn’t some new business concept.  It’s a tried-and-true reality where a patient perceives value in your service and can afford to participate in it.  You need market-specific strategies that are attractive to those specific markets.

 You might have great insurance that pays for your services.  Wonderful! I hope you don’t have a chance to sit down between patients and you’re making a great living!  But if you aren’t in this group, it’s imperative that you find a financial solution that’s profitable for you, and manageable for your patients.

 Over half (57%) of under-insured patients avoid making an appointment or keeping an appointment due to financial constraints. With the Preferred Chiropractic Doctor (PCD) system you can implement financial strategies that give you access to, essentially, the other half of the community you don’t currently see in your clinic.

 PCD provides you with a system that minimizes financial constraints and provides you with a legal way to offer affordable fees to self-pay patients.  We wrote the book on legal, affordably fee systems for chiropractors and have been providing this service for over 32 years to the profession and to the folks paying out of their pockets.

We have seen literally thousands of chiropractors across America add value to their clinics by implementing PCD into their offices.  Incomes go up. Referrals go up.  And image goes up, because folks aren’t talking about how expensive you are—they’re talking about how great you are!